Wild Heaven Beer
Illustration, Packaging, Identity
Design and illustration of special edition beers and secondary packaging for an Atlanta brewing company.
Client: Wild Heaven Beer
Copywriter: Shelby Guerrero
BREWS & BEATS
This project was inspired by the similarities in the culture around craft beer and hip hop. We noticed that a big thing with craft beer is reppin’ where you’re from. Craft breweries have “beer drops” for their new brews, just like sneaker drops for the newest pair of Yeezys - lines form in the early hours, and purchases are limited to one or two cases per person.
In Atlanta, the same exclusivity exists when it comes to the culture around hip hop & rap, from both the artists and the fans. And ultimately, the fans are all about curated content and quality, as Wild Heaven is about the hops that go into each of their brews. Since there’s so much overlap, why not design craft beer with a hip hop angle, curated for hip hop fans?
Each of the beers will take inspiration from ATL rappers - OutKast, Future & Young Thug, Ludacris & Jermaine Dupri; and the design will borrow from the visual styles of ATL hip hop fans.
The result: HipHops.
Imperial Porter with Coffee
Jermaine Dupri & Ludacris
“Welcome to Atlanta”
This complex porter has notes of pecan, caramel, and coffee that brings southern flair to wherever the player’s play. Based in flaked oat and brewed with lactose, the Player’s Porter is as rich and robust as the biggest player’s in ATL, and pays proud homage to the 404.
Peaches & Cream Pale Ale
A Pale Ale crafted especialy for ATLiens, inspired by OutKast. Did we really have a choice to brew it with anything other than the city’s finest hand-picked peaches? Mildly-hopped, this beer takes after the people it’s brewed for: never bitter, slightly sweet.
All Da Hops
Hazy Double IPA
Future & Young Thug
“All Da Smoke”
Paying tribute to Future and Young Thug, it’s only right this beer packs double the punch. This aromatic Double IPA hits hard with a blend of Cascade and Simcoe hops that bring notes of pine and citrus upfront. A hint of honey on the finish balances the dank to make the hops highly drinkable.
Labels & packaging!