Natalie A. Carstens

multidisciplinary designer & creative


At Spotify, your music choice and listening says a lot about you, what inspires you, and what you care about. This campaign uses Spotify’s curated platform as an inventive way to facilitate voting - not only to inform the younger generation about what’s up with the election, how to register, & more; but also to empower young people to participate in democracy - so that everyone can vote confidently on November 3. 

Your music taste has a lot to do with curating the world around you, just as much as your voice does in civic participation.

Incorporating energetic motion, a bold color palette, and Spotify’s unmistakeable tone of voice, the campaign will be executed across outdoor, digital, and social media channels.