Natalie A. Carstens



multidisciplinary designer & creative





KIDS2 REBRAND

Rebrand for Kids2, a baby toys & gear company in Atlanta. 

Taking notes from the modular way that kids learn and grow, the logo is constructed from simple shapes and basic geometry, and allows for dynamic variations.





Deriving from Piaget’s developmental stages, and the phases that tots go through as they grow up, the packaging system adopts a Montessori style system.
 
These color combinations and associated playing styles and stages translate to the products and packaging designed for the associated activities and age groups.