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Rebrand for Kids2, a baby toys & gear company in Atlanta.

Taking notes from the modular way that kids learn and grow, the logo is constructed from simple shapes and geometry, and allows for dynamic variations.

Looking into Piaget’s developmental stages, and the phases that tots go through as they grow up, the packaging system adopts a Montessori style system.
These color combinations and associated playing styles and stages translate to the products designed for the associated activities and age groups.